GIZEH PROCELL ACTIVE FILTER
A filter is just a filter? Not with us. With the GIZEH Active Filter ProCell, we’re shaking things up – and adding a smart new twist to our range of active filters.
GIZEH introduces the paper-based innovation
Gummersbach, June 2025 – With the launch of the GIZEH ProCell Active Filter, GIZEH brings a fresh alternative to classic activated carbon filters – and a breath of fresh air to the filter scene. The game-changer? Instead of ceramic caps, the ProCell uses an innovative paper concept.
Paper, not ceramic – a clever rethink
The GIZEH ProCell is more than just a new filter. It represents a forward-thinking approach: cellulose-based end caps replace the usual ceramic ones – creating a product that delivers the same high performance and quality you expect. The ProCell Active Filter guarantees smooth airflow, excellent smoke experience, and is made from natural raw materials – fully vegan and environmentally friendly.
Design meets performance
The GIZEH ProCell doesn’t just perform – it looks the part too. With its clean, contemporary look and sleek chevron pattern, this minimal, almost technical design speaks to a new generation of consumers. The filter launches in two bold styles: GREEN and BLACK.
An addition, not a replacement
The new ProCell Active Filter complements our existing range and is aimed at those ready to try something new. Our classic GIZEH Active Filter remains a key part of the portfolio – both filters have their own character and benefits.
Available now at the following price points and pack sizes:
GIZEH ProCell GREEN Active Filter 50+10: RRP €7.95
GIZEH ProCell BLACK Active Filter 50+10: RRP €7.95
