GIZEH x GUÈ: A New Signature in Rolling
GIZEH introduces its new limited edition in collaboration with Guè, one of the leading figures in the Italian rap scene. A capsule collection featuring 14 original designs that brings the artist's aesthetic into the world of GIZEH, combining urban culture influences, sophisticated textures and metallic details.
Two Identities, One Collaboration
For over a century, GIZEH has been a leading name in rolling papers and accessories. Guè is one of the artists who have played a defining role in shaping Italian rap, with a distinctive style that extends across music, fashion and urban culture.
The GIZEH x GUÈ collaboration brings these two worlds together in a capsule collection that reimagines some of the brand's most iconic products through the artist's visual universe.
The project follows a clear creative direction, with packaging, colours and graphics designed as part of one cohesive collection. Each product retains the signature features of the GIZEH range, enhanced by a design created exclusively for this limited edition.
An Aesthetic Built on Contrasts
The visual concept draws inspiration from a recurring symbol in Guè's imagery: the oyster. Its organic, irregular shapes, along with its luminous, pearlescent surfaces, form the visual foundation of the collection.
The contrast between the rough exterior of the shell and its precious interior is reflected in the packaging design, which combines tactile textures, iridescent effects and jewellery-inspired details.
The colour palette blends green, purple and pink with silver, black and more neutral tones. Metallic reflections and pearlescent finishes add depth to the graphics, while fluid shapes and varied compositions give each product its own distinctive look.
These elements reflect Guè's signature aesthetic, where street influences and luxury references have always coexisted, reinterpreted while preserving GIZEH's recognisable identity.
14 Designs, 5 Product Categories
The GIZEH x GUÈ limited edition features 14 original designs across five product categories from the GIZEH range.
The collection includes four designs for king-size rolling papers with paper tips, four for king-size rolling papers and four for double booklets of regular-size rolling papers. Completing the collection are one exclusive design for Active Filters 34 and one for the Combi Pack, which combines king-size rolling papers with 16 activated carbon filters.
Each format offers its own interpretation of the concept through different colour combinations, textures and details.
The result is a cohesive collection in which the packaging becomes a collectible in its own right, with a unique design for each edition.
GIZEH Heritage, Reimagined
Founded in Cologne in 1920, GIZEH has built over 100 years of expertise in the rolling industry, with a continued focus on material quality and product innovation.
With GIZEH x GUÈ, this heritage enters a new chapter through a collaboration that puts design and the visual language of one of Italy's most influential music artists at its centre.
A limited edition that brings together GIZEH's expertise and a distinctive creative vision inspired by Guè's identity, from the graphics to the packaging.
Discover GIZEH x GUÈ
The GIZEH x GUÈ collection will be available in limited quantities from mid-October 2026 at selected tobacconists and authorized retailers.
Discover all 14 designs from the new limited edition.
