Today, on 20 April 2023, GIZEH launched an exclusive collaboration with sneaker brand KangaROOS and Hamburg-based artist Anna T-Iron. The highlights: the limited 420 KangaROOS Omnirun sneaker and a matching collection of recreational smoking products.
This marks GIZEH's most extensive lifestyle collaboration to date. The launch date, 20 April, is recognised as the “holiday” for all things cannabis. For the first time, this unique partnership connects the 420 cannabis culture with on-trend fashion and urban art, embodying GIZEH’s brand essence, "Making Moments since 1920," in a spectacular way. This milestone not only sets a new standard for GIZEH but makes a bold statement across the recreational community.
The centrepiece of this collaboration is a 1 x 1 metre artwork created exclusively by Anna T-Iron. This masterpiece has been divided into 420 segments, each featured on a pair of sneakers, making every pair a one-of-a-kind creation.
Walking on clouds: the DYNACOIL soles of the GIZEH x KangaROOS 420 sneakers absorb impact and add an extra energy boost – living up to the motto, "Feel high in the sky!" The unique Bioactive Mesh ensures breathability, keeping your feet cool and sweat-free. The lime green accents deliver a refreshingly summery vibe.
Crafted with a mix of nubuck, premium smooth leather, and soft suede, these sneakers boast both visual and tactile sophistication. The light grey colour palette, combined with "420" and "Puff Puff Pass" details derived from the exclusive artwork on the heel, underscores their distinct connection to the cannabis community. The microfibre textile is dyed in a specially developed gradient, enhancing the summery aesthetic. The colourway – spanning orange, lime green, light grey, white, and vibrant accents – ties the limited Omnirun sneakers to the entire GIZEH Limited Edition.
Each pair of sneakers includes a collect ID chip, ensuring absolute authenticity. The unique ID also serves as an NFT, linking the physical sneakers to the digital realm. Via the collect ID app, owners gain access to exclusive raffles and other perks.
The sneakers’ hidden gem, dubbed the "Easter Egg," perfectly symbolises the GIZEH and KangaROOS synergy: Just like the kangaroo's pouch, each sneaker features a small pocket in the tongue. Ideal for storing essentials like activated charcoal filters or other cannabis-related must-haves.
Alongside the GIZEH x KangaROOS 420 sneakers is a curated GIZEH product collection featuring recreational and fashion pieces designed to thrill any lifestyle enthusiast.
The GIZEH Limited Edition rolling papers, presented in four designs, reflect the sneakers’ artwork. Based on the iconic GIZEH BLACK® King Size Slim + Tips, this edition features 34 ultra-thin King Size Slim papers and 34 pre-perforated filter tips in a convenient booklet with a magnetic closure. This ensures your papers stay protected while making rolling effortless.
The ultra-thin papers, weighing only 14 g/m², are made with natural acacia gum. They burn slowly and extinguish when not in use, offering an unmatched recreational experience. The filter tips, perforated for regular or slim use, complete the setup for effortless enjoyment.
Adding the final spark to your style are matching CLIPPER lighters and limited-edition rolling trays. GIZEH also introduces trendy shirts, hoodies, and socks, completing the GIZEH x KangaROOS 420 experience. With the new GIZEH Limited Edition, your personal style becomes as unique as every self-rolled masterpiece.